This is a question that we can ask ourselves in our digital strategy, and as we got used to carrying our smartphone everywhere as a vital organ of our body: looking for information, chatting with our contacts, publishing photos, etc. That’s why an app is the perfect tool to stay connected with users and customers 24/7. Applications have already become an important channel of communication that gives us a radical advantage to send offers, new products or content that we want to share with users.
But to what extent is this trend a reality and what data does it support?
The data confirms that the consumption of mobile information and apps are booming and we have to get on the train of this innovation to offer our users the best experience in product, service, promotions and advertising.
What are the advantages of an app compared to the social networks that we already have?
We do not want you to change your social networks for an application, but it is important to note that having a tool as an app improves communication with your users in a more direct and effective way:
What other differences do you think can be between your own apps and social networks?
If you think you have to offer a different mobile experience to your users we invite you to try out Xgen App Factory, the online platform that allows you to create mobile applications for your customers without programming a single line of code, with your own brand. #BeBluumi
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