Horizontal, vertical and diagonal communication
In the 21st century, internal communication continues to be a great challenge for companies. Only large companies have an internal communication department. However, proper management is key to improving aspects such as the work climate or the performance of employees, which directly affect productivity.
The challenge of the digital transformation of companies is the challenge of the digital transformation of talent. The goal of internal communication is for employees to become prescribers of the brand itself. "Marketing WOM" (Word of Mouth) contributes to the perception that users have of brands above advertising and influencers RR. PP.
Digitize internal communication helps...
- Avoid rotation
- Integrate company culture
- Increase engagement (level of employee involvement with the company)
- Improve the image, competitiveness, positioning and corporate reputation
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